Convert your Browsers into Buyers with Luxe
I help fashion & beauty e-commerce brands create a customer experience that turns empty shopping carts into repeat customers, makes the checkout process 3-clicks or less, and leaves customers obsessed with the Luxe Design Method.
Let's Make your Brand Standout
I'll review your Key Performance Indicators (KPI's), so you can measure your growth and see the impact to your bottom line. Fashion brands that deliver a Luxe Website Experience reduce their bounce rate to the high-performing standard of less than 45%, realizing an uptick in sales and customer satisfaction.
Customers trust a retail brand that is reputable, visually compelling, and transparent with their service. I create a professional website experience that communicates value and clear communication during their shopping experience to boost your product sales. A stunning and easy to use website will make your customers feel inspired and their best self yet, turning them into loyal brand buyers.
Deliver a Fast Website
Customers expect a website that loads for them in under 3 seconds. I'll deliver an experience that gets your products in their view immediately and captures your customer's attention, so they are inspired to buy.
Develop a Seamless Checkout
Your checkout needs to be simple once your customer finds what they are looking for. Our Luxe Design Method will get them through the checkout process in 3 steps or less, and convert browsers to buyers.
The Luxe Design Method.
A 60-day eCommerce website design program with 4 phases, developing your fashion brand, and the creation of your standout customer experience.
Phase 1: Set the Foundation
Weeks 1-2
We’ll partner together during this phase to understand your business goals, customers, and strategy for your e-Commerce business. I will establish the plan to take your customer experience to the future you have dreamed of, from your product ad on Instagram, to your product detail page, to a seamless checkout process.
Together we will:
- Establish the emotion you want to evoke with your products, to create a luxurious brand and web presence that sets you apart from your competition
- Do a deep dive on who your target audience is, and conduct a UX analysis of your current web experience, so you develop a intuitive checkout experience for the customer
- Craft clear communication touch-points, so you have the utmost confidence and are energized by the work we will be doing together
Phase 2: Build Your Brand
Weeks 3-4
Phase two is all about immersing in your brand mission and identity, ensuring your visual design speaks to your customers and draws them in to purchase. No matter where you are on your company journey, we’ll take your brand to the next level so you can shine in the market.
Together we will:
- Establish your visual design system that embodies a distinct personality your audience will gravitate towards
- Develop the story you want to tell your customers, bringing it to life across 3 key pages of your website
- Gather rapid feedback from your target audience to finalize your look and feel so your customers feel good shopping on your website
Phase 3: Design for the Customer
Weeks 5-7
In this stage of the project, we get into the details of what you love about your brand’s shopping experience and what you wish it could be. We will focus on the end-to-end user experience so that your site is easy to use, has clear navigation, and scannable product information, bringing it all together in an engaging and beautiful website.
Together we will:
- Leverage data from your users to craft an easy to use navigation pattern, and intuitive user experience, that will drive you to more conversions and sales
- Design your experience so it’s optimized for mobile so your customers can easily shop on their phones when it works for them
- Iterate on page layouts, implement clear calls-to-action, and remove any points of friction in the path to purchase so the checkout process is simple and quick
Phase 4: Build for Takeoff
Week 8
You are in the final steps of preparing to launch your luxurious user experience, driving customer loyalty, and an increase in sales. In this phase of the project, we’ll work together to build your new Shopify website platform.
Together we will:
- Have 2 demo sessions for you to share live feedback on the build, getting your site ready for launch quickly and in front of more customers
- Have a final walkthrough of your admin dashboard, so you are setup for success as you track your new sales and customer satisfaction
Client Work
Talbots
Spring Experience
Seasonal experience developed for talbots.com with art direction and merchandising of products. Complimentary marketing email series developed to drive sales to eCommerce.
Talbots
Fashion Week Campaign
The Red campaign featured creative across talbots.com, digital advertising, signage, and catalogs, which spiked consumer interests in all channels of business and resulted in a lift in holiday sales for the quarter.
Brands I Have Worked With
Meet Amanda.
Amanda is the Founder of Luxe Design Refinery, it's mission is to revolutionize fashion and beauty e-commerce by creating customer experiences that convert with ease and elegance. By working with top brands in the retail and travel industries like Talbots, J.Jill, Work n' Gear, TripAdvisor, JetSetter, and Vistaprint, she gained a wealth of experience in crafting the design strategy for top-performing commerce experiences. She applies this background and passion for design in developing partnerships with fashion brands, to bring their dreams to fruition.
She has an established design career with over 20 years of design experience. She holds Bachelor's and Master's degrees from Northeastern University in Graphic and Interactive Design, along with Professional certifications from Yale School of Management and General Assembly.
FREE CONSULTATION
From Lagging to Luxe.
Schedule a free strategy session to learn how The Luxe Design Method can accelerate your brand.
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